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Field notes on ads that actually sell

Meta Ads, creative strategy and AI workflows — the methods behind the ads we run, written up as we test them.

4 posts

You Don't Have a Creative Problem. You Have the Same Buyer Belief Wearing 100 Different Outfits.

Why better Meta ad creative starts with the buyer belief underneath the ad — and how to give Claude the right inputs before it rebuilds your HTML ad editor.

Joel Woolhead30 Jun 20269 min read

How I Map Creative Messaging Strategy in Fully Loopy

A walkthrough of the persona-to-desire-to-angle workflow I use to research markets, sharpen buyer messaging, and turn ideas into better Meta ad creative.

Joel Woolhead25 Jun 20264 min read

Meta Ads

The Crazy Meta Ad Reset

The cleanup method to eliminate auction overlap, remove low-performing ads, and reset your account's historical data for better performance.

Joel Woolhead23 Jun 20263 min read

Meta Ads

How Creative Signals Win on Meta

The framework top brands use to turn ad creative into a predictable growth engine and how you can apply it today.

Joel Woolhead16 Jun 20261 min read

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