Your buyers already wrote your ads.
They’re in the threads, complaining in their own words. The Research Lab pulls those conversations in, and turns them into personas, angles and hooks you can build on.
UKPersonalFinanceSpent my whole evening on comparison sites and the renewal is still cheaper?
r/UKPersonalFinance1.4k3123wInclude in analysisGet commentsDoes anyone actually trust the ‘cheapest quote’ claims anymore?
r/UKPersonalFinance8622042moInclude in analysisGet commentsLoyalty penalty is real — my price went up 40% for staying
r/UKPersonalFinance2.1k4555moInclude in analysisGet commentsIs there a way to compare without getting 20 sales calls?
r/UKPersonalFinance517981moInclude in analysisGet comments
From a subreddit to a persona in one run.
Search a community by keyword, pick the threads worth reading, pull in their comments, then run the analysis. You get persona candidates written from what people actually said.
- Wants, fears and triggers, common phrases, beliefs and objections
- Matches existing personas and offers an update instead of a duplicate
- Accept one, or accept all — they land in Strategy, ready to use
- The same threads give you angles, hooks and desires in one more click
The overwhelmed comparer · high confidence
Does the research, still doesn’t trust the answer.
Updates existing: The overwhelmed comparer · 82% match
Wants
Fears & triggers
Phrases
“ten tabs open”“loyalty penalty”“they all say cheapest”“just tell me which one”Beliefs & objections
False belief: more sites checked = better deal · “Another comparison site?”
Ask the open web. Get the sources.
When the market is new to you, Loops runs live web research through Perplexity — Sonar Pro for fast answers, Sonar Deep Research for exhaustive reports — and comes back with a cited summary, not a hunch.
- Built from the market, the pain and the language — never an internal label
- Findings feed the persona — the false beliefs to break, the emotions they arrive with
- Saved to your research history and folded into what it generates next
- Billed to your own OpenRouter key — no research credits to buy
r/skincareaddiction · 2.1k upvotes“I've spent hundreds and honestly can't tell if any of it does anything. I just want ONE thing that actually works.”
↳ Mined belief
“More products = more results” is the false belief to break. Fatigue is the entry emotion, not hope.
Done once. Used everywhere.
Every run is kept, so the next persona, angle or hook starts from real voices instead of a blank prompt.
Reddit, tuned
Ask Loops for top, hot, new or most-discussed posts over a day to all time — with the top comments from the best threads, where the richest language lives.
Facebook groups
Point Loops at a public Facebook group to pull in posts and their top comments — real audience reactions, saved with the rest.
Saved runs
Every run is saved with its threads and analysis. Reopen it any time instead of searching again.
Read before it writes
Before generating, Loops checks your saved research first — verbatim buyer voices beat a fresh web search.
Research is the first lane, not a side tab.
Personas built here sit at the root of your Flow lanes. Every desire, angle and hook underneath inherits their words — so the ad sounds like the buyer, not like AI.
Personas
Built from the threads, kept in the buyer’s voice — the root of every strategy branch.
Desires and angles
Generated with the research in hand, so the belief to shift comes from what people said.
Hooks
Opening lines that borrow the phrases buyers already use about the problem.
Write ads in your buyers’ words.
Lifetime access for the first 40 — one payment, no subscription. Bring your own AI credits; we cover the app.